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What Makes An Invitation?
Maybe you don't know what "black" engraved type on "ecru cotton paper" means.
No problem. By learning a few key elements you can have a better understanding
of what, basically, makes an invitation: printing method, paper type, and
format.
Printing Method
Engraving is the traditional printing method for wedding invitations. In this
process, wording is carved onto a copper plate, which, pressed into the back of
the paper, leaves raised letters and a "bruise" or impression. Ink is applied to
the raised surface, making crisp, elegant characters.
Thermography replicates the look of engraving at a much more affordable
cost. Thermography's special ink creates raised letters, though the type may be
slightly shiny. This process leaves no impression on the back of the paper.
Offset most common for everyday use, leaves a flat surface.
Paper Type
Cotton Fiber Paper, the traditional standard for wedding invitations, has
a soft, rich look and feel. It comes in white or ecru (ivory) of varying weights
(thickness). In addition to looking and feeling more luxurious than wood paper,
cotton is a good ecological choice that stands the test of time. Cotton is a
renewable resource, and cotton paper does not yellow with age.
Wood Fiber Paper, most common in everyday use and extremely versatile,
can be made in a variety of colors and weights.
Specialty Paper can be made from, seemingly, anything.
Recycled paper makes a wonderful environmental statement, and alternative
fiber papers can accent less-conventional, informal weddings.
Format
Single Panel is a single sheet, usually of a heavyweight paper, with
printing on the front of the card.
Side Fold is folded on the left like a greeting card, with printing on
the front of the paper.
So what should you use?
For printing, engraving is traditionally standard for formal occasions but
requires more time to print and is usually more expensive. Still, the luxurious
look and feel of engraved type will always make a stunning impression. If you
prefer raised lettering but need a more practical alternative, thermography is
perfect. Cotton paper compliments raised type beautifully. Wood paper's variety
of colors and weights can accommodate any style. As for format, both options
work wonderfully. The most formal invitations use a side fold, and the single
panel card, once considered less formal, is now completely accepted.
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